Lead generation may be the answer for you. Generating leads means finding potential customers who may be interested in what you have to offer.
This can be done in a number of ways, including advertising, networking, and cold calling and other forms of marketing.
Once you have generated some leads, it's important to follow up with them quickly. This is a large failure point for many businesses. Leads have no value if they are not contacted promptly and converted into set appointments with prospects and ultimately paying customers.